projects
Artist Mission: Promote Peace, Equality and Friendships through Music and Culture.
Prince Garth Music is a sole proprietorship company based in Edmonton, Alberta, Canada, owned and operated by Garth Prinsonsky. Building a small business that injects sales and service revenue into the local economy is an achievement I am immensely proud of. In my most recent season, the annual revenue was $134,000 (Canadian dollars). Of that amount, $90,000 was spent on employing musicians, sound technicians, and local businesses. Through my concert assistant program, we offer hands-on experience and financial support to university students, helping to build a diverse and inclusive workforce in the arts sector. Due to growing administrative and workshop demand, we are transitioning to a non-profit model for sustainable growth, ensuring our programs can continue to thrive and benefit the community.
Prince Garth Music is a sole proprietorship company based in Edmonton, Alberta, Canada, owned and operated by Garth Prinsonsky. Building a small business that injects sales and service revenue into the local economy is an achievement I am immensely proud of. In my most recent season, the annual revenue was $134,000 (Canadian dollars). Of that amount, $90,000 was spent on employing musicians, sound technicians, and local businesses. Through my concert assistant program, we offer hands-on experience and financial support to university students, helping to build a diverse and inclusive workforce in the arts sector. Due to growing administrative and workshop demand, we are transitioning to a non-profit model for sustainable growth, ensuring our programs can continue to thrive and benefit the community.
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2023 to current (in-progress): CELEBRATIONS
Project Type: Major Music Platform Album Estimated Budget: $100,000 (Canadian Dollars) Summary: From birthdays and holidays to the simple pleasures of mango juice and living in the moment, this enchanting album takes you on a delightful musical journey through the big and small joys of life. Our most ambitious project yet features the voices of children from Namibia, South Africa, and Canada. These catchy tunes are sure to bring smiles and laughter to every day. Visit the CELEBRATIONS page for more information. |
celebrations Phase 1
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2017 - 2022: FALLING IN AFRICA (album)
and GRAZING BACK HOME (book) Project Type: Major Music Platform Album release and Self-Published Children's Book Budget: $100,000 (Canadian Dollars) Falling in Africa (album): Recorded over a period of three years by The Garth Prince band and the voices of children from Canada and Namibia. Includes online instructional sing, drum, and dance-along videos. Grazing Back Home (book): Takes readers of all ages on a safari (journey) with Pevu, a young boy who leaves his savanna home to find work in the city after his school closes down because of a severe drought. Visit the FALLING IN AFRICA project page for more information or the SHOP page for information on buying the children's book. |
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2017 - 2019: MEMOIRS OF THE MOTHERLAND
Project Type: Short Documentary Budget: $50,000 (Canadian Dollars) TELUS STORYHIVE supports compelling, original stories told by filmmakers from BC and Alberta by providing production funding, training and exposure to new audiences. Memoirs of the Motherland: A music teacher travels across Alberta teaching the traditional African folk songs that he grew up singing in Namibia. |
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2021 - 2023: START TO PLAY
Project Type: Mentorship and Project Management Budget: $50,000 annual salary During the pandemic, Garth Prince joined the Canadian charity "Free Play for Kids" as a mentor, where he was quickly recognized for his entrepreneurial skills. This led to his promotion to manage and launch a new program called "Start to Play." Today, the program is thriving, and Garth has returned to his self-employed career. |
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2012 - 2017: ARTIST IN RESIDENCE
Project Type: Program development and establishment Budget: $50,000 annual revenue During this period, Garth Prince established a highly successful residency program for schools, which has become the cornerstone of his company. These residencies span at least six days and include workshops in song, dance, and drumming, all led by Garth Prince. The program culminates in a student concert for parents, featuring a live band. In recognition of his efforts, Garth was honored with a Cultural Diversity in the Arts award by The Edmonton Arts Council. |
Edmonton Arts Council Cultural Diversity in the Arts 2017
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2013: ALBERTA CULTURE DAYS
Project Type: Community programming and grant writing Budget: $8,000 In 2013, Garth pitched an idea to unite Edmonton's Black community through music from the diaspora. He partnered with The Africa Centre and the National Black Coalition of Canada to host ROOTS: A Celebration of Black Culture in Alberta. This event marked his first experience with provincial-level grant writing and helped him establish lifelong connections within the community as a newcomer to the city. |
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2011 - 2012: GOD BLESS AFRICA
Project Type: Music Video Budget: $0 (various partnerships valued at $40,000) After losing a childhood friend to AIDS, Garth Prince wrote "God Bless Africa" and partnered with HIV Edmonton to create a music video for World AIDS Day 2012. The video was filmed by students from the Northern Alberta Institute of Technology's (NAIT) Digital and Media Information Technology program. |
Behind the scenes of GOD BLESS AFRICA
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2008 - 2011: GARTH PRINCE
Project Type: Major Music Platform Album Budget: $20,000 (Canadian Dollars) Garth Prinsonsky immigrated to Canada from Namibia in 2008. In the initial years, he focused on building a new network, culminating in the release of his first full-length studio album, which launched his career under the stage name Garth Prince. The initial performances were in theatres across Alberta, leading to Garth Prince's first school setting performance. An invitation to perform at The St. Albert International Children's Festival followed, prompting Garth to consider rebranding his music for children and families. This pivotal moment marked a significant shift in his career, influencing his focus on creating educational and engaging music tailored to young audiences. |
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2008 - 2011: Afroshine
Project Type: Music Video Budget: $50,000 (Namibian Dollars) In 2008, during his final year in Namibia before immigrating to Canada, Garth Prince and his band "Afroshine" collaborated with DB Audio Namibia and award-winning film director Tim Huebschle to produce two music videos, "Ti Mama" (My Mother) and "Hope." This experience introduced Garth to the film industry and project management, as he was responsible for coordinating local logistics ahead of the film crew’s arrival in his hometown. The video for "Ti Mama" went on to win Best Music Video at The Namibian Theatre and Film Awards in 2008, received airplay on MTV Base, and topped South Africa’s Channel O Top 10 countdown. Garth would like to thank DB Audio Namibia for this collaboration, which helped launch his career onto the professional stage. |
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